Sauna Companies Have Turned Customers Into Research Slaves

Sauna Companies Have Turned Customers Into Research Slaves Gone are the days when selecting a sauna was simple and easy Sauna companies regularly portray their saunas as having the "missing ingredient" compared to competitors You'd be amazed at some of the questions I get Crazy things that people shouldn't even be concerned with. Yet, sauna companies don't have a leg to stand on, so they focus is on one particular aspect that they "think" is a differentiator Let's take the micron range for instance... I've been getting the weirdest questions from folks about heater panel micron ranges. They're phrased in such a way, that I can tell from the get go someone planted a seed of doubt in their mind about such a minute detail, that is a total falacy in a real world saun session. For instance, if you tell someone that my heaters in "Matt's Saunas" has a 7.4 micron range, and a competitor like "John's Saunas" is at 7.2, there's in inferior and you should buy mine because that's the resonant frequency the body responds to most. I read this stuff, and think to myself... "you've got to be fucking kidding me." Remember when I said, some are acting like they've fallen in a hole of a frozen pond, scratching at the ice to get out? It's because they have... reaching for anything and everything to convince anyone of anything. There are a handful of sauna companies touting a set mircon range, and if you don't have it, you won't get the benefits from other saunas. The thing they're not telling you, is that micron range changes with temperature. So if you you're telling someone that your sauna only has ONE micron range, you're also saying that your sauna only operates at ONE temperature. Obviously not true right, but consumers will never know that. It's this kind of bullshit that various companies use to confuse and disorient potential customers, only to try and stop them from buying someone elses sauna. Now, if they just focused on helping people pick the best sauna for their needs, they would actually have better sales, repuation, and brand awareness. Also, the majority of sauna companies do not focus on improving their product when it is subpar compared to the marketplace. Just look at any of the saunas for sale on Amazon... they haven't changed in the last three years. They're literally identical. Some pop up under new names after they can't overcome bad reviews, but it's the exact same product. The only thing that changes is the marketing message, and barrage of new commentary about some new focal point they think will persuade you. Now they had plenty of time to revamp their saunas, and actually make them better. Had they done that, they wouldn't need a new marketing message, and they wouldn't be acting like a person that fell into a frozen pond, digging their nails into the ice to try and get out. Just something I thought of today that I thought my be good food for thought while I get caught up on all your questions. Just as a reference point, there will be a lot of videos coming out that were filmed several months ago. I even have some from January that still need to be uploaded. For reference, today is August 15th, I just flew back to Orlando last night, so there will be new and old stuff mixed in this week. https://youtu.be/8a4FLTuwgRA